• Summary: It is a deceptive practice for a search engine like Google to deny existence of a much longer standing corporation with a unique name in favor of a newer corporation with a different name. Below are recent screen shots.

4/16/25

12/12/24

• The perceived deceptive practice is to manipulate organic search outcomes away from a searched for name in favor of an unsearched for name that is a paid advertiser at Google:
• by using a re-direct to “Did you mean “a different word.”
• by using Google ai falsehoods such as “Loquate” likely refers to Loqate,
• by using did you mean loquat (a fruit plant), 
• Loquate always used to be be 1st in organic search for loquate.  

There are many other deceptive organic search practices of Google in Loquate’s files.  For example  a series of 6 complaint notifications by Loquate was submitted 4/16/2025, none of which received a reply. A series of 9 complaint notifications by Loquate was submitted to Google commencing 9/18/23 denied routinely by Google through 10/4/23.

On 10/31/23 Loquate decided to publicly reply on its About Page, to the U.S. Department of Justice Antitrust Division (DOJ) David Dahlquist (202) 805-8563, and in this blog.

Loquate’s Google Complaint principally Case #:5-3653000035165 and [0-2787000034453] and many others.

To Google on 10/4/23 Jeff Liautaud founder of Loquate said. My suffering is this. I have spent my life building Loquate. Google’s redirect to “Did you mean loquat” denies the very existence of Loquate…  It is as if you are rubbing out my life’s work by thwarting all 3 of my innate needs for competence, relatedness and autonomy…When one in authority over me, like Google, uses redirect tactics that thwart my innate needs as founder of Loquate, it feels like this: “I cannot sleep. I have an upset stomach. It feels like someone just ripped the guts out of my life’s work.” It is the most intense of all human feelings. Loquate and I acknowledge Google’s mission is to organize the world’s information and make it universally accessible and useful. Please reinstate a user search for “Loquate” to “Loquate,” not “Loqate.”

Loquate founded in 1970 has always been our “doing business as” name